The Hanwha Eagles’ uniforms will feature the sponsor’s logo. The Hanwha Eagles and sports specialty brand Spyder held a signing ceremony for the 2024 official gear sponsorship at Hanwha Galleria Time World in Daejeon on the 18th. Park Chan-hyuk, president of Hanwha, and Kim Ji-hwan, CEO of Spyder, were present. Spyder will supply the Hanwha squad with authentic apparel, including uniforms.
Hanwha plans to collaborate with Spyder in various fields, including fashion apparel. 토토사이트 A ‘Spider’ store will open at the Hanwha Life Eagles Park, the team’s home stadium. ‘Spider’ offline stores in Daejeon and Chungcheong will sell Hanwha-related products and operate an online mall.
A Hanwha team official said, “We will take the lead in changing the structure of the sports industry through partnerships with companies in various fields. We will reinvest the profits earned through increased sales to strengthen the team and expand infrastructure. We want to establish a virtuous cycle in the sports industry.”
Hitting rock bottom and preparing to take off
Hanwha, which won the title for three consecutive years from 2020 to 2022, finished last year in ninth place. It was a hard-fought victory. The team had a bad start to the season, but showed hope with an eight-game winning streak.
The team has reinforced its strength with a decidedly different tone. In late 2022, the team signed free agent outfielders Chae Eun-sung and Lee Tae-yang. This year, they brought in free agent infielder Ahn Chi-hong. The team has shown that it is willing to invest when necessary. It’s a different path than before, when they were passive in the name of rebuilding.
Performance is important, but creating a self-sustaining structure is urgent. Despite the downturn in the advertising market last year, Hanwha grew revenue in various areas, including ticket revenue.
“Last year, we earned about 9.47 billion won in ticket revenue. This is an increase of 550 million won from 2018, when we made the playoffs.” 10 billion won in ticket revenue is on the horizon.
Hanwha was the first and only team in the KBO to monetize its digital marketing. The team’s YouTube channel, which started late, became the third in the KBO to reach 100 million cumulative views. The team also earned 500 million won in additional revenue through various PPL and NFT mascot memberships.
A club official said, “The club’s revenue increased by about 6.2 billion won compared to 2022. Even after compensating for FA salaries, there was over 3 billion won in excess income.”
With the new uniform sponsorship deal, the club is looking at an additional 1 billion won in annual revenue. Last year, 토토사이트 순위 the ratio of income to parental support rose to 70%, and this year it will be even higher.
